Panama Tourism Authority will implement Intense and Innovative Tourism Promotion Campaign for 2010
The promotion of tourism in Panama in 2010, will have new and effective arguments that will make the markets know best of tourism offers in the country of Panama.
The General Administrator of the Panama Tourism Authority (ATP), Salo Shamah, notes that 4 commercials are being produced ranging from 15 seconds to 15 minutes in different regions such as Boquete, Panama City, Bocas del Toro and beaches located in both oceans.
Are photographs also being produced that reflect the tourism experience in Panama and a major program in English of 30 minutes for the cable channel E! Entertainment. The ATP will have rights of the show and may reproduce it in other media.
Another effort will be the gathering of the International Surfers in the world that will show the great choices of this sport in the coast of Panama.
With all these images and footage four commercials for the U.S. market will also be created.
“The cost of this promotion is B / 800.000 and includes production and media plan. Now everything is running and will perform well in the short term, “said Shamah.
Article courtesy of the Tourism Authority of Panama
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